Conversion Rate Optimization & ABM Strategy

Fraser joined CheckSammy as Director of Marketing to help accelerate the growth of their end-to-end Sustainability services. During his time at CheckSammy, he had the opportunity to lead B2B marketing initiatives for a company on the cutting edge of sustainability. Focusing on driving the adoption of our innovative SaaS platform, Veridiant, while also enhancing our services that helped businesses track and measure landfill diversion efforts.

Fraser led the Go-to-market strategy for Veridiant, a sustainability SaaS platform, which was adopted by large enterprise clients across North America.

Another highlight was implementing account-based marketing (ABM) strategies that doubled monthly enterprise lead generation and significantly increased customer adoption. By focusing on high-impact accounts, working closely with Sales, and creating tailored 1:1 messaging, he helped the company build deeper relationships with key clients, ultimately contributing to the overall growth.

Here is a snapshot of Fraser's ABM Approach (click to scroll)

Fraser led a Conversion Rate Optimization project that resulted in more than 25% increase in qualified enterprise leads

The CRO project delivered impressive results right away, significantly boosting conversion rates. As a result, our ROAS saw a dramatic increase, allowing us to scale up our paid ad spend. This growth uncovered new opportunities for expansion. We kicked off the project by optimizing the homepage (checksammy.com), and then focused on enhancing our highest-traffic landing pages, like the one below!