Marketing Leader
Driving Growth & Global Strategies.

This is Fraser

A diligent, adaptable and results-driven Marketing Executive with progressive experience leading Product Marketing and eCommerce teams. An accomplished Growth Leader with demonstrated ability to strategize business direction while creating operational efficiencies.

Visionary leader with experience scaling B2B SaaS businesses—Fraser has led high performance marketing teams to realize exponential business growth.

Approach to product marketing is centered around customer segmentation. A deep understanding of customers, their needs, and the value they seek drives everything, including go-to-market launch planning, pricing & packaging, and product adoption.

Hyper-focused on continuous improvement of KPIs relating to customer acquisition, customer experience, increased lifetime value, retention, loyalty and conversion resulting in online and offline sales growth.

Complete data geek always finding ways to slice and dice your database turning data into dollars and accelerating growth.

Marketing Strategy SaaS Leadership ABM Budgeting
Team Leadership Product Marketing B2C Data-Driven

Branding Paid Advertising B2B Analytics Media Partnership

SEO Demand Generation Email Marketing Social Media

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Fraser brings structure and digital strategy to marketing teams

An experienced leader with 12+ years driving growth through data-driven strategies and full-funnel lifecycle campaigns. Specializing in go-to-market execution (product), pipeline optimization (demand gen), and multi-channel marketing (integrated), he excels at leading high-performing teams to scale pipelines, maintain strong ROAS, and deliver measurable business results.

"Fraser served as Freshgrade’s Director of Marketing and did an amazing job with our digital footprint (2-3x performance at 10% of the cost)."

Lee Wilson | President

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Experience &

Success

“Fraser listens with intent, is in tune with the internal expectations for the Product and pivots with impressive receptiveness to ensure the market is aware. Working effectively within the Leadership Team, he has grown into an Executive position and I wish him deserved continued success at this level.” - Lane Merrifield CEO & “Dragon” on CBC’s Dragons Den)