A data-driven marketing leader with a focus on strategic growth
Marketing Leader
Driving Growth & Global Strategies.
This is Fraser
A diligent, adaptable and results-driven Marketing Executive with progressive experience leading Product Marketing and eCommerce teams. An accomplished Growth Leader with demonstrated ability to strategize business direction while creating operational efficiencies.
Visionary leader with experience scaling B2B SaaS businesses—Fraser has led high performance marketing teams to realize exponential business growth.
Approach to product marketing is centered around customer segmentation. A deep understanding of customers, their needs, and the value they seek drives everything, including go-to-market launch planning, pricing & packaging, and product adoption.
Hyper-focused on continuous improvement of KPIs relating to customer acquisition, customer experience, increased lifetime value, retention, loyalty and conversion resulting in online and offline sales growth.
Complete data geek always finding ways to slice and dice your database turning data into dollars and accelerating growth.
Marketing Strategy eCommerce Leadership P&L Budgeting
Campaign Management Sports Marketing B2C SaaS
Branding Paid Advertising B2B Analytics Media Partnership
SEO Demand Generation Email Marketing Social Media
Fraser brings structure and digital strategy to marketing teams
Equipped with progressive digital marketing experience within industries such as Technology (SaaS), Sporting Goods, Machinery, and Education, Fraser has tactically executed product marketing strategy in B2B and B2C environments. By applying a data-driven structure that leverages digital marketing content funnels to drive prospects through the customer journey, he brings significant value to businesses looking to scale up.
"Fraser served as Freshgrade’s Director of Marketing and did an amazing job with our digital footprint (2-3x performance at 10% of the cost)." Lee Wilson | President
Experience &
Success
“Fraser listens with intent, is in tune with the internal expectations for the Product and pivots with impressive receptiveness to ensure the market is aware. Working effectively within the Leadership Team, he has grown into an Executive position and I wish him deserved continued success at this level.” - Lane Merrifield CEO & “Dragon” on CBC’s Dragons Den)
Recent Projects
