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A data-driven marketing leader with a focus on strategic growth

Projects

FreshGrade - Go-to-market Strategy

FreshGrade - Go-to-market Strategy

FreshGrade - Go-to-market Strategy

A SaaS Strategy that drove 240% YoY user growth.

2 min read

Conversion Rate Optimization & ABM Strategy

Conversion Rate Optimization & ABM Strategy

Conversion Rate Optimization & ABM Strategy

Leading CRO and ABM initiative with CheckSammy, the world's largest sustainability operator

1 min read

Video Ad - colourBOOST

Video Ad - colourBOOST

Video Ad - colourBOOST

Fraser led storyboarding, creative direction, and conceptualization for this video advertisement. This ad was leveraged to support the...

1 min read

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