Fraser was hired to rebuild the Corporate Marketing department after COVID-19 hit. By building a 5-person team, introducing new (high growth) marketing channels, and instilling a growth mindset within the executive team, in 2021 the brand had a record year.
Leading a high performance team of both digital (PPC, Content, Social, analytics) and field marketing specialists, Fraser was the key decision maker and department head.
Fraser led the corporate marketing department for the entire franchise system of more than 70 small businesses in the home services industry
Driving the online bookings for the different franchises across North America—by focusing on a digital first, content marketing strategy, the team was able to deliver tremendous YoY growth for the franchise system.
